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Benzinga
Benzinga
Business
Marc Guberti

Savannah Bananas Founder Jesse Cole Reveals How He Went From $1.8 Million In Debt To A Billion Dollar Business: 'We Had To Sell Our House'

Jesse Cole Bananas EA SPORTS George Kamel MLB Baseball Entertainment
Savannah,,Georgia,-,May,10,,2024:,A,Yellow,Jersey,From

Savannah Bananas founder Jesse Cole went $1.8 million in debt to fund his dream, and it ended up becoming a billion dollar company. The exhibition baseball club is a disruptor that combines the game  with entertainment to create a juggernaut that's on par with the valuation of some MLB teams, and Cole shared how he grew the Bananas on George Kamel's YouTube channel.

"We had to sell our house," Cole said when discussing the initial challenges.

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