The spectacular sights and sounds of desert kingdom Saudi Arabia will be unleashed in the UK this coming weekend. The London leg of Formula E World Motor Racing Championship is taking place in the capital and official airline partner Saudia is bringing a host of fantastic experiences to the streets.
Saudia's Discover E-Zone provides cutting edge digital activations combined with Saudi’s landscapes, landmarks, culture and heritage. Within the dedicated Saudia area, the kingdom will be showcased through a sensory journey that includes sights and sounds as well as touch and scent.
It forms part of Saudia's global campaign, Take Your Seat, aimed at connecting motorsport fans around the world with iconic race destinations as well as the sights of Saudi Arabia. The campaign includes chances to win the ultimate international race hospitality experience, and the opportunity to redeem new loyalty benefits and better rates for travel to races.
