It's tricky to make a workmark bilingual, but Alphabetical has managed it with its new logo for Saudi Now, a new international platform celebrating the exchange of art, culture and education between Saudi Arabia and the UK.
The workmark was designed in collaboration with Arabic type designer Shaqa Bovand at F37 Type Foundry, and unites British sans serif type with custom Arabic calligraphy. The result is quite striking, and crucially, is doubly legible, including those who speak English and Arabic.
