The inaugural Saudi-backed LIV Golf tournament has failed to secure a UK television deal despite the rights reportedly being offered to major channels.
The 54-hole tournament gets underway on Thursday, with a prize fund of £3.8 million on offer to the winner. Overall, £25 million will be distributed to the 48-man field, with a team competition running alongside the individual event.
And the rebel venture, the brainchild of LIV Golf CEO Greg Norman, has landed some savage blows to the PGA Tour this week. The notion that the first event would be short of star power was dismissed when Phil Mickleson confirmed he would be returning from a prolonged break from the sport to take his place in St Albans.