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International Business Times

Business

'Saudi Is The Best!': Why Are TikTok Mumfluencers Lauding Desert Megacity?

Neom TikTok Mohammed bin Salman Prince Mohammed Saudi Arabia Jamal Khashoggi

The NEOM megaproject is hugely ambitious but controversial (Credit: AFP)

Expat "mumfluencers" are taking to TikTok to sing the praises of life in Saudi Arabia and to extol the virtues of its new NEOM megacity, filming their idyllic lives spent picnicking by turquoise waters and shopping in gleaming malls.

"If you have children, Saudi Arabia is the best place," Aida McPherson, an Azerbaijani born in London, told her almost 60,000 followers as she filmed her daughter in traditional Saudi dress on a shopping trip.

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