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The Guardian - AU

Sport

Mostafa Rachwani

Saudi Arabia tourism body’s sponsorship of 2023 Women’s World Cup condemned by human rights groups

Fifa Human Rights Saudi Arabia World Cup New Zealand Football Visit Saudi Australia Football Football Australia Minky Worden

Gianni Infantino giving thumbs up at the women's world cup draw event — Fifa president Gianni Infantino in 2022. Fifa has been criticised for allowing Saudi Arabia’s sponsorship of the 2023 Women’s World Cup in Australia and New Zealand. Photograph: Alan Lee/AAP

Human rights advocates have condemned the decision to allow Saudi Arabia’s tourism authority to sponsor the 2023 Women’s World Cup in Australia and New Zealand, calling it a “textbook case of sportswashing”.

Visit Saudi is set to join international brands such as Adidas, Coca-Cola and Visa in attaching their names to the 32-team tournament that is due to kick off on 20 July at Auckland’s Eden Park.

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