
Saudi Arabia developed seven steps and solutions to promote small and medium enterprises (SMEs) in the culture, entertainment, and sports sectors, after reviewing local strategies with benchmarking comparisons and consulting experts and the private sector.
In its recent report, the Small and Medium Enterprises Authority (Monshaat) expected the short and long-term solutions identified for the growth of culture, entertainment, and sports sectors to achieve $2.6 billion in GDP, a 41 percent rate.