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The Guardian - UK
The Guardian - UK
Sport
Sean Ingle

Money talks: how Saudi Arabia’s soft power project is shaking up sport

Phil Mickelson and Greg Norman, two of the key players in the breakaway LIV Golf tour, pictured at the PIF Saudi International in Al Murooj last year.
Phil Mickelson and Greg Norman, two of the key players in the breakaway LIV Golf tour, pictured at the PIF Saudi International in Al Murooj last year. Photograph: Luke Walker/WME IMG/Getty Images

Looking back, so much of it was already there on that night in Diriyah when a storm raged across the desert and Anthony Joshua made history – and £60m – by retaining his world heavyweight title belts. Not just the good, the bad and the ugly of Saudi Arabia’s sporting ambitions, but the accommodations of those willing to take the money and look the other way.

One moment from the fight in December 2019 lingers more than most: Joshua absorbing the cheers from the young crowd, many of whom were women in western clothes, before averting his gaze upwards towards the kingdom’s ruler, Mohammed bin Salman, and giving a fist-pump to the man who had made it all possible.

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