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Fortune
Fortune
John Kell

Saudi Arabia is betting on tourism and travel

(Credit: Reza—Getty Images)

Saudi Arabia earlier this month won a bid to host the 2034 World Cup in men’s soccer. Just a little over a year ago, the nation also clinched the rights to host the World Expo in 2030.

The nation’s advocates say the World Cup and World Expo selections are key milestones that represent the oil-rich government’s efforts to diversify the economy and rely less on energy and more on other sectors, like tourism.

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