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Bangkok Post
Bangkok Post
Business

Saudi Arabia Is Betting $1 Trillion It Can Become the Next Tourist Hotspot

Saudi Arabia aims to turn its historic district of Diriyah into a major attraction for foreign visitors. Photos by AFP

Retired Arkansas accountant Dora Jane Flesher wanted a postpandemic adventure off the beaten track. In Saudi Arabia she was mesmerized by ancient tombs carved into sandstone outcroppings in Al-Ula. She was less impressed by a museum featuring a collection of old TVs and touch-tone phones plus rocks from every U.S. state.

"We got to see the country at the beginning of its opening up," said Ms. Flesher, 65. "But that meant we saw a lot of random things that will not be popular tourist destinations."

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