Deriving its name from the date of its establishment of the first bank in the country, the Saudi British Bank (SABB) announced on Tuesday the change of its commercial name, and the re-launch of its new identity under the name SAB – الأول.
This comes two years after successful merger and integration process between SABB and Alawwal Bank, which lasted for 18 months, during which the two merged entities continued to operate under the name of the Saudi British Bank (SABB).
