
Earlier this year the non-binary singer-songwriter, Sam Smith, performed their song Unholy, at the Grammys. Dressed in a red devil-horned top hat and latex costume, the performance drew upon popular occult and gothic aesthetics. And it attracted a huge amount of criticism for the supposed promotion of satanic imagery.
Conspiracy theorists alleged that the performance was, in fact, a real, satanic ritual orchestrated by an elite cult of Hollywood satanists. Its supposed aim? To morally subvert society by brainwashing and indoctrinating young people.