
When it comes to things that could drive an MP “mad”, TV adverts might not top the list. Yet, Reform UK MP Sarah Pochin told a caller on TalkTV, “It drives me mad when I see adverts full of black people, full of Asian people.”
Following a swift backlash, Pochin apologised, claiming her words were “poorly phrased” and saying her real concern was what she described as the advertising industry’s “DEI [diversity, equity and inclusion] madness.”