Sarah Ferguson, the Duchess of York and mother to Princess Beatrice and Princess Eugenie, is reportedly planning a major rebrand of her public image following years of controversy surrounding her and Prince Andrew.
According to a report from The Sun, via The Mirror, Ferguson is working with a high-profile “brand rescue team” to reinvent herself as a leading figure in the “female positivity” movement. The move is said to have been encouraged by her daughters, who are keen to see their mother rebuild her reputation after a series of public setbacks.
