Little is more exciting in the fashion world than the announcement of a luxury brand's new creative director, particularly after months of endless gossip and speculation. Apart from said designer's debut collection, of course—closely followed by their first advertising campaign.
It is with these that an overarching vision for a brand finally begins to come to light, providing a better understanding of a designer's aesthetic, priorities, technical skills, and muses. With this in mind, then, it's hardly surprising that the unveiling of Sarah Burton's Givenchy Autumn/Winter 2025 campaign has garnered such industry buzz.
