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Evening Standard
Evening Standard
Business
Lucy Tobin

Sarah Ashcroft: ‘Influencers have trailblazed a completely new career path’

Sarah Ashcroft has the career that tops many a teenager’s dream job list: she’s a fashion influencer who’s launched her own — flourishing — clothing brand. SLA the Label’s sweatshirts and sequin suits are now sported by celebrities including Eva Longoria, Nicole Scherzinger and Craig David; turnover topped £2 million last year.

It started when the entrepreneur was 21 and looking for jobs in fashion PR.

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