Sara Davies' huge net worth was revealed on Thursday's Loose Women as the Strictly star and top entrepreneur appeared as a guest on the show and viewers made a plea to producers to get her on full time.
Already well known to BBC viewers thanks to being one of the stars of long-running programme Dragons' Den, Sara earned herself a new wave of fans, thanks to her stint on last year's Strictly, when she and pro partner Aljaz topped the leaderboard and went onto win one of the shows on the live tour.
County Durham born business leader Sara is the founder of hugely successful company Crafters Companion and has been busy this week, with the release of her book We Can All Make It, which she said isn't just for people looking to further their business ambitions, but also those looking to get motivated to achieve more in their lives in general. The latest stop on the promo tour for her book was the Loose Women studio, when she joined panellists Sunetra Sarker, Nadia Sawalha and Jane Moore.
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Thursday's edition was hosted by ITV News anchor Charlene White and, prior to Sara walking on set, Charlene told viewers, in her introduction, that Sara is worth over £35million, describing her as " the £35m craft queen and Dragon, turned Strictly star."
In an interview with the Sunday People last year, Sara admitted that while she isn't short of cash, she' still "tight," with her money, explaining: "Smoked salmon was my mum's favourite thing but in our house we would only ever buy it if it was 'on whoopsie' and greatly reduced.
"I grew up thinking smoked salmon was as luxurious as it gets in the food market. To this day, with all the money I have, I will only ever buy smoked salmon in the supermarket if it is on offer. To me it is a luxury. It’s how I’ve been programmed – we grew up with very little money. Friends think it’s hilarious."
Sara's appearance on Loose Women, had many viewers saying the same thing - they want her as a full time panellist on the show. One tweeted both the Loose Women account and Sara to say: "Think you should join the ladies Sara I really enjoyed today , not like I don’t enjoy any other time lol I do."
Also championing her for a permanent place on the panel, a second described Sara as 'a ray of sunshine,' while Sara herself replied to a tweet from the show's Head of Showbiz to say: "Aw thanks so much for having me loved every second as usual!"