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MarketBeat
MarketBeat
Sam Quirke

SAP’s Strong Momentum: A Bullish Setup for Investors

Shares of SAP SE (NYSE: SAP), the German software giant, have had an incredible run over the past couple of years. The rally that started in late 2022 has shown no signs of slowing down, with shares gaining 230% since then, including a 75% surge last year alone. This momentum repeatedly propelled SAP to fresh all-time highs throughout 2024, and there are plenty of reasons to think the story isn't over. 

The German-headquartered SAP specializes in enterprise resource planning (ERP) software and can boast of a 53-year history that has seen it acquire a market cap north of $300 billion. With just three weeks gone of the new year, 2025 is already shaping up to be another banner year for the company. Let's jump in and take a look.

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