Parents of some of the children massacred in the Sandy Hook elementary school shooting are stepping up their anti-gun violence campaign by exposing how the firearms industry is marketing weapons of war specifically to vulnerable adolescents.
In a fresh stage in its battle to staunch the rising loss of life from mass shootings, Sandy Hook Promise, a group formed by some of the victims’ families, is pressuring gun manufacturers to stop what it says is a cynical and aggressive effort to sell military-style weapons to young and impressionable Americans. The group is alarmed by a shift in tone in gun advertising in which, it says, major companies have consciously decided to boost profits by targeting kids as young as 10.
