The internet sensation Sandwich Sandwich has announced its second London location just months after its debut in the capital.
A family business founded in Bristol in 2010, the team set up in the City of London at the end of the summer but will open another deli on Mark Lane, also in the square mile, at the beginning of next year.
It will apparently become the largest sandwich shop in the country, a 3,500 sq ft space dedicated entirely to commuter lunches. There will be four tills, a vast open room, and low and high tables along each wall.
When Sandwich Sandwich launched on Gresham Street in July, queues became so long that the police were called, while social media erupted with influencers and food fans eager to try the brand’s trademark doorstop creations, which cost upwards of £10. There were early closures, ingredients having run dry.
Some of the most popular include the tuna crunch, the rare roast beef, and another filled with an entire chicken Kyiv.
Kleiner, who runs the business with his children, Josh and Izzy, said he wants to continue to grow and has his sights on many more locations.
“We’ve gained invaluable insights from our experience at Gresham Street,” he said. “We’ve listened closely to our customers and have used their feedback to shape Mark Lane, ensuring it provides an even better experience for our customers.”
The Mark Lane store is to be a flagship location and will also serve as the headquarters for the brand’s catering services, scaling up production.
It is likely that more London sandwich shops will follow, as well as others in cities across the country. The family told the Standard previously that Brighton, Cardiff and Manchester are possibilities.
1 Gresham Street, EC2V 7BX, sandwichsandwich.co.uk
