Sandra Bullock has made her Instagram debut, and she did not come empty-handed. After years of publicly refusing to join social media, the actress launched her verified account on 14 April 2026 with a playful margarita video captioned 'Midnight somewhere...' — a nod to the original film — before following up on 15 April with the title card for Practical Magic 2, captioned 'We're back ✨ / In theaters this September @practicalmagicmovie.' The announcement post quickly racked up over 345,000 likes and nearly 9,000 comments, signalling just how long fans have been waiting for the Owens sisters' return.
The reveal came shortly after Bullock and Nicole Kidman took the stage at CinemaCon in Las Vegas on 14 April, where they debuted exclusive footage of the film to cinema owners. Kidman declared 'We come to this place for magic!' to a roaring crowd, while Bullock quipped 'I told you!' as Kidman admitted, 'I didn't think anyone would clap.'
