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Tom’s Hardware
Tom’s Hardware
Technology
Zak Killian

SanDisk reportedly jacks up flash prices by 50% as memory makers cash in on AI-fueled demand

A promotional photograph of a Sandisk USB flash drive protruding from a laptop.

SanDisk has reportedly raised its NAND flash contract prices by a staggering 50% for November, according to DigiTimes Asia. This move underscores a rapidly tightening memory market, driven by both unrelenting demand from AI data centers as well as tightly constrained wafer supply.

The report cites market sources who say SanDisk's pricing update sent a shockwave through the storage supply chain, prompting module makers such as Transcend, Innodisk, and Apacer Technology to pause shipments and re-evaluate quotes. Transcend, in particular, suspended quoting and deliveries starting November 7, anticipating "continued favorable market conditions." Translation: "prices are likely going higher before they settle down."

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