San Diego digital marketing outfit SOCi said Tuesday that it raised $120 million in a tough funding environment for startups to bulk up artificial intelligence in its software platform — including the integration of OpenAI's ChatGPT to respond to online reviews.
The company also will use the additional funding to expand into new markets, including manufactured goods. The money brings the total amount raised by SOCi to $230 million since it was founded in 2012.
SOCi's software targets brands with multiple locations, such as Ace Hardware, Jersey Mike's, Kumon and Ford. It helps them manage and collect data from their search and social media presence through a centralized platform — and in particular their reputations on review websites.
