SAN DIEGO — San Diego is shelling out $3 million on an event that most residents have never heard of.
America’s Finest City, along with Tijuana, won a World Design Capital distinction more than a year ago, which is supposed to bring a big conference, events and media attention in 2024. It honors design in buildings, cultural sites and more.
The hope, from city officials, is that spending the money will yield more in return for tourism promotion and long-lasting ideas that come out of the event.
