Technology enthusiasts and industry professionals gathered in Barcelona for the ISE 2024, Europe's largest display exhibition. Samsung Electronics, one of the leading companies in commercial display technology, showcased their latest innovations in display solutions, leaving a lasting impression on attendees.
With a booth spanning 1,728m2, Samsung's exhibition area attracted significant attention from the crowd. On the first day alone, more than 7,000 visitors flocked to their booth, twice as many as the previous year, demonstrating the company's prominence in the commercial display market.
Upon entering the booth, visitors were mesmerized by the immersive experience created by the media facade. The Wall, Samsung's flagship display, showcased anamorphic content, delivering exceptional image quality and offering an awe-inspiring 3D-like viewing experience.
One of the highlights of Samsung's display solutions was the Transparent MICRO LED. Making its debut in Europe, this innovative display captivated the audience by overlaying additional information and diagrams on top of a live soccer match, demonstrating its potential for various applications.
Samsung introduced SmartThings for Business, paving the way for an era of hyper-connectivity in the B2B space. The dedicated SmartThings zone showcased the vast potential of this technology in various verticals such as retail and hospitality. From personalized automation in stores to enhancing the guest experience in hotels, SmartThings offered streamlined tasks, real-time monitoring, and instant alerts, ensuring top-notch security.
Samsung also presented its cutting-edge content management solution, Samsung VXT (Visual eXperience Transformation). This cloud-native management software simplifies content creation and display management for businesses, providing seamless access to outstanding content. Partnering with Pre-Integrated Repeatable Solutions (PIRS), Samsung VXT offers efficient solutions for diverse business sectors, including retail, hospitality, and corporate real estate.
In collaboration with Cisco, Samsung unveiled a new smart signage solution optimized for video conferencing. The 105-inch 5K display with a widescreen ratio creates an immersive experience, simulating an in-person meeting room environment, catering to the rising demand for hybrid workspaces.
Samsung also showcased the 2024 WAD Interactive Display, designed to provide dynamic and engaging learning experiences. With substantial improvements, including increased memory and stable performance, this interactive display integrates Google apps seamlessly, enhancing classroom engagement and enabling multi-device connectivity.
Customized solutions for different sectors were also a focal point of Samsung's display innovations. The Wall for Virtual Production offered efficient virtual backgrounds for content creation, while Crystal UHD Signage captured attention in the retail sector. The Wall All-in-One impressed with its easy installation process and optimal performance.
Samsung's display solutions received widespread acclaim, setting a company record for the most awards received at the event. SmartThings for Business and Samsung VXT were recognized with 'Best of Show at ISE 2024' awards, highlighting their innovation and impact. The Wall All-in-One and Crystal UHD Signage were celebrated as the year's best products in their respective categories.
As the commercial display market shifts towards solution-oriented approaches, Samsung continues to drive innovation with high-performance displays and comprehensive signage solutions. Their participation at ISE 2024 showcased their commitment to pushing boundaries and providing cutting-edge technology to meet the evolving needs of businesses across various industries.
