At the 100th IFA conference in Germany on September 5, 2024, Samsung unveiled its latest innovations and highlighted the potential of AI to benefit everyone. The event featured the introduction of new products, including two Galaxy Book PCs, a limited-edition Music Frame in collaboration with Universal Picture’s Wicked, and the European launch of the Bespoke AI Laundry Combo™.
Samsung's presentation at IFA emphasized the company's commitment to democratizing AI through its vision of 'AI For All.' The showcase demonstrated how AI can simplify and enhance daily life, showcasing the critical role AI plays in improving users' quality of life and providing tools to enrich their experiences.
With a focus on making AI accessible and understandable, Samsung aims to empower users with AI-enabled products that offer more time to focus on what matters most. By the end of 2024, Samsung expects to have 200 million Galaxy AI-enabled devices in users' hands, spanning mobile devices, home appliances, and home entertainment systems.
The SmartThings ecosystem, connecting over 500 million devices, enables seamless remote control of Samsung AI-enabled products, allowing users to manage appliances, control heating, and navigate Samsung TVs from anywhere.
Following IFA, Samsung will roll out the latest operating system upgrade, One UI 6.1.1, bringing AI features from Galaxy Z Fold6 and Z Flip6 to Galaxy S24, Z Fold5, and Flip5. The upgrade will introduce new apps like Sketch to Image and Portrait Studio, enhancing creativity and connectivity.
At IFA 2024, Samsung launched products like the Premiere 7 and 9 Projectors, Galaxy Book5 Pro 360, and Galaxy Book4 Edge 15-inch, designed to personalize entertainment experiences and enhance productivity. The projectors offer advanced laser technology for home entertainment, while the Galaxy Book series provides seamless connectivity and enhanced graphics.
Samsung also showcased its latest innovations in TVs, with Tizen OS upgrades guaranteed for seven years on new AI TVs. The Neo QLED 8K AI screens deliver a superior viewing experience with enhanced sound and picture quality through AI-powered processors.
Additionally, Samsung announced new partnerships for The Frame and Art Store, introducing exclusive collections of artworks to bring art into users' homes. The launch of the Samsung Music Frame in partnership with Universal Picture’s Wicked offers a wireless speaker with superior sound quality and exclusive movie art images.
Through its Bespoke AI appliances, Samsung is enhancing user experiences with upgraded voice control through Bixby. The company's commitment to AI for All aims to provide users with the tools to curate their everyday experiences, connect with loved ones, and create more sustainable living environments.
