Even if you've built the best vacuum cleaner around, finding an exciting way to market it is not an easy task. Samsung might have found the solution though, by commissioning a series of giant portraits of famous cleaning icons, created using dirt, on the floor, using its Bespoke Jet AI vacuum cleaner. Neil Buchanan could never.
The collection is the work of Nathan Wyburn, an award-winning artist who has previously created masterpieces from things like glitter, and Marmite on toast. For this series, he used the Bespoke Jet AI, a powerful, premium cordless vacuum that uses AI to intelligently adjust power based on floor type, as well as taking cues from the Dyson V15 Detect with a dirt-illuminating, light-up cleaning head for hard floors. But rather than indiscriminately sucking up dirt and debris, this time it was being used to shape it into famous faces.
