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Tom’s Guide
Tom’s Guide
Technology
Tom Pritchard

Samsung thinks generative AI can save Bixby — but I’m not convinced

Samsung Bixby Apple Google Amazon Android Microsoft
Samsung Galaxy S24 Ultra back.

It feels like just about every company is going all in on generative AI at the moment, and Samsung is no exception. But the tech giant’s ambitions may not be limited to the Galaxy AI suite. In fact, Samsung may be about to take a leaf out of Apple’s book, and use generative AI to enhance the capabilities of its virtual assistant Bixby.

Samsung didn’t offer much detail about its plans to upgrade Bixby with generative AI, other than the fact it would likely use generative AI and large language models (LLM) to “become smarter in the future” and offer a more natural voice-based interface. 

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