There's a reason why TV manufacturers (specifically, those who make OLED TVs) have't made matte screens to battle annoying glare. While many companies may claim to use some versions of anti-reflective treatments, the majority of mainstream TVs still look glossy. To actually make a TV "glare-free," you'd need to add a filter at the risk of limiting the panel's overall brightness capabilities — that's something TV makers aren't willing to compromise.
So then what's the deal with Samsung releasing an OLED TV with a distinctly matte finish? The Samsung S95D OLED TV defies expectations with a promise of effective glare diffusion that doesn't cause picture quality to suffer. It's a brave bet for the brand that's still catching up to the likes of the best TVs from LG and Sony in the OLED market, and I was eager to see if it would pay off.
