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T3
T3
Technology
Bethan Morgan

Samsung’s smart fridges now come with ads – and people aren’t happy

Samsung fridge CES 2025.
QUICK SUMMARY

Samsung has introduced advertisements to its smart fridge freezers in a new software update.

Ads will display on the fridge’s screen door, and as of writing, there’s no way to disable them yet.

Samsung has just given its smart fridge freezers a software upgrade, and people aren’t happy. The new update adds advertisements to your fridge’s screen door from select partners, and this has caused a huge debate and backlash regarding ads and smart home devices.

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