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Tom’s Guide
Tom’s Guide
Technology
Caroline Preece

Samsung's smart fridge will start showing ads — and you can't disable them

Samsung Bespoke Refrigerator.

Samsung’s Family Hub refrigerator is getting a new kind of content on its 21.5-inch door display: adverts. Samsung has begun piloting ad placements on the Family Hub screen with select partners, and some owners say they’ve already seen promotional tiles appear after a recent software update.

The move has sparked a familiar debate about where advertising belongs in the smart home — especially on a premium appliance that sits at the center of your kitchen.

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