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What Hi-Fi?
What Hi-Fi?
Technology
Lewis Empson

Samsung's new duo of small OLED TVs could spell trouble for LG – here's why

2024 Samsung TV with information widget Now+ screen.

While CES has had some more outlandish TVs announced, such as a transparent OLED from LG and a 115-inch, 5000-nit behemoth from TCL, they're not the TVs that have captured my interest. Believe it or not, it's a duo of new TVs from Samsung that, in most regards, are fairly standard. 

Samsung has announced an expansion of its OLED TV range, a market it was reluctant to get into at first, but has become a success story for the Korean conglomerate. Starting out in 2022, the company launched the S95B with its QD-OLED screen technology, followed up in 2023 with the S95C and S90C, the latter being a cheaper gateway into Samsung's OLED lineup. Now, in 2024, the OLED lineup expands once again with the S95D, S90D and S85D, with that last model undercutting the S90 as an even cheaper Samsung OLED.

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