
When I came to CES last year, the focus seemed to be all on artificial intelligence (AI). And 12 months on, at CES 2025, that's even truer. But one company in particular has driven the AI message harder than others at the show – and that's Samsung. The company's press conference was focused entirely on its "AI for All" message.
That includes Vision AI, which sees Samsung's new bigger screens kitted out with artificial intelligence, and Home AI that's featured on the company's smart home devices and appliances. But new Galaxy Book AI PCs were also revealed at the show – and they might have changed my previously sceptical mind about AI.