Celebrating the launch of the Galaxy Z Fold 6 and Galaxy Z Flip 6, Samsung has launched a reality-bending campaign that reimagines London's city streets. Taking over Old Street Station (fleetingly renamed to 'Fold Street' – see what they did there?) the campaign is a larger-than-life promotion that puts a twist on the mundane – from benches to iconic London buses.
As some of the best flip phones on the market, the new Galaxy Z Flip and Fold models are a highly anticipated launch from Samsung. Boasting a distinct nostalgic flavour with all the luxuries of a modern smartphone, the Flip and Fold models are a stylish disruption of smartphone design trends – and naturally attention-grabbing phones require an equally striking campaign.
