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What Hi-Fi?
What Hi-Fi?
Technology
John Archer

Samsung’s first ‘W’ OLED TV has the same name as its QD-OLED, and that’s not alright

Samsung S90C QD-OLED TV

While Samsung undoubtedly has an impressive track record when it comes to the quality of its TVs, it also has form with deciding on ‘unhelpful’ names for some of its TV technologies – a habit that’s reared its head once again over the past year with the arrival of the company's new Quantum Dot OLED technology.

Given how good QD-OLED technology has the potential to be, with its pure RGB colours and brightness benefits, you’d have thought Samsung would have wanted to scream about it from every rooftop. Instead, though, upon launching its first S95B QD-OLED TVs in 2022, it decided to just describe them as plain old OLED TVs, inexplicably hiding the distinction between its new OLED-plus-Quantum-Dots tech and the so-called WRGB (or simply ‘W’) OLED approach rival TV brands had been using for years.

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