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Tom’s Guide
Technology
Dave LeClair

Samsung's Bixby is getting a big generative AI upgrade — what you need to know

Samsung Bixby WonJoon Choi CNBC
Samsung Galaxy S24 vs. Galaxy S22.

Users seem to have a love-hate relationship with Samsung's Bixby assistant. Still, that situation could improve in the future, as Samsung is reportedly looking to add lots of generative AI. 

While speaking with CNBC, a top executive at Samsung said that the company could add generative artificial intelligence to its voice assistant. This could add features similar to ChatGPT and other popular AI language models to the assistant, which would greatly expand its usefulness. It could also give the firm's devices a leg up on Apple and its other competitors that don't have generative AI baked into them yet. 

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