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Android Central
Android Central
Technology
Brady Snyder

Samsung reportedly considers dropping 'Galaxy' brand for some devices, but the move might not go how it thinks

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Samsung Galaxy Z Fold 6 on top of Samsung Galaxy Chromebook Plus .

What you need to know

  • A report from the Korean media outlet E-Today claims that Samsung is exploring a new smartphone brand to replace or join the Galaxy brand.
  • The article compares Samsung's ideas of a brand addition to the automotive industry, where longtime automaker Hyundai successfully added a luxury Genesis brand.
  • Since the Samsung Galaxy brand is used for devices under $200 and over $2,000, it isn't solely used for premium products.
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