Samsung has been labelled "naive" after airing an advert featuring a woman running alone at 2am.
The "disrespectful" advert shows a woman running through the streets of London in the early hours by herself while wearing Samsung headphones. Following the death of Irish teacher Ashling Murphy, who was killed on a run in January, and Sarah Everard in March 2021, women's safety group Reclaim These Streets slammed Samsung and their "tone deaf" campaign.
The 23-year-old's death in Tullamore in County Offaly, Ireland, caused shockwaves and led to the hashtag #shewasonarun as women shared stories about being harassed while out running.
