What you need to know
- Apple takes over as the world's largest smartphone maker, surpassing Samsung for the first time in over a decade.
- The shift is attributed to Apple's consistent increase in shipments, with the company shipping 80.5 million iPhones in the fourth quarter of 2023.
- Despite a 3.2% decline in global smartphone shipments to 1.17 billion units in 2023, Apple now commands a significant 20.1% market share, outpacing Samsung at 19.4% and Xiaomi at 12.5%.
