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TV Tech
TV Tech
Phil Kurz

"IAB Tech Lab Expands Open Measurement SDK Capabilities to Support Samsung and LG TVs

IAB Tech Lab.

NEW YORK—The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Samsung and LG.

The Interactive Advertising Bureau (IAB) Tech Lab’s decision to include the companies in its Open Measurement Software Development Kit (OM SDK) is seen as an important step on the road to establishing a standardized, reliable measurement of viewing across all digital platforms, the lab said.

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