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Tom’s Guide
Tom’s Guide
Technology
Jeff Parsons

Samsung just lost in a big way for the first time in 13 years — and it got beat by Apple

IPhone 15 Pro Max and Samsung Galaxy S23 Ultra showing backs of the phones .

Samsung has just lost the top spot in global smartphone shipment sales for the first time in over a decade. And it got beat by Apple.

According to data from market research firm IDC, Apple took a 20.1% share of the global market compared with Samsung's 19.4%. It's the first time Samsung hasn't been number one since it knocked Nokia off the podium all the way back in 2010.

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