
If we reflect on the past, Samsung's just as synonymous with Android as Google. It's been a pioneer in the space for years, but the company has also seemingly figured out the formula to keeping its customer base happy and coming back. But with the Galaxy Z Fold 7, this might be the first time in years that Samsung has figured out a way to entice even more people.
Since the Galaxy Z Fold 4, I've hoped Samsung would continue leading the charge for book-style foldables. Instead, we've seen the likes of Vivo, Honor, OPPO/OnePlus, and others show off what's really possible, while Samsung moved further and further down the bench.