Screen brightness seems to be one of the big new battlegrounds in the smartphone world, with the likes of Samsung, Google and Apple all pushing up the maximum number of nits their flagship phones will emit. Google Pixel 10 Pro and 10 Pro XL have the brightest displays, thanks to a 3,300 nit Super Actua display. Samsung Galaxy S26 Ultra may try to give them a run for their money.
ETNews reports that the 26 Ultra could come with a brand new display that's thinner and lighter than the Galaxy S25 Ultra. Industry sources told the site that this could be due to the Ultra model incorporating Samsung Display's new M14 material and "CoE" technology — the latter of which "internalizes" reflection reduction and eliminates the need for a polarizer layer.
