Samsung has unveiled the Samsung Galaxy S26, S26 Plus, and S26 Ultra, opening pre-orders immediately ahead of an 11 March on-sale date, with the company pitching a new wave of 'intuitive, proactive, and adaptive Galaxy AI features' as the headline upgrade.
That matters because the flagship smartphone race has stopped being a simple camera-and-chip arms race and turned into a battle over what your phone can do without being asked. Samsung is clearly betting that consumers are ready to trade a little control for convenience, even as the hardest questions around privacy, accuracy and everyday usefulness are still largely unresolved and, in places, simply taken on trust.
