
Samsung’s latest flagship smartphone has an AV ace up its sleeve. That’s right, the Galaxy S25 Ultra might look like an iterative update over its predecessor, but Samsung’s decision to put a spotlight on picture performance means that it immediately resonates with us, especially considering how its competitors have approached AV features in the past year.
Apple’s last batch of iPhones impressed, but picture and sound features were glossed over entirely in favour of AI features, while Sony opted to walk back on its movie-first approach by swapping out the 4K 21:9 display on the Xperia 1 VI for a more conventional screen. Samsung isn’t quite going for the completely dedicated AV angle that we’d like to see, but considering the wider smartphone market, we’ll take what we can get.