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Evening Standard
Evening Standard
Technology
Saqib Shah

Samsung Galaxy S25 launch: AI 'companion' and Snapdragon 8 Elite

Samsung Galaxy Google Apple Gemini
The Samsung Galaxy S25 Ultra was unveiled at an event in San Jose, California - (Samsung)

With hardware innovations becoming harder to distinguish, Samsung is betting big on artificial intelligence with the launch of its new high-end smartphone, the Galaxy S25.

There’s just one problem: Apple, Google and a litany of Chinese rivals are doing the same. So, why should you upgrade to Samsung’s pricey new phone — especially if you own the S24 (or the S23 for that matter)? After all, wasn’t Galaxy AI the big sell last year?

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