Apple and Samsung have had a fierce rivalry since the 2010s when they were engaged in a seemingly endless game of sue or be sued. Around the same time, Samsung also aired adverts accusing Apple fans of being sheep, among other things. Thankfully all that is now over, but the rivalry goes on, with Apple recently deposing Samsung as the world's biggest smartphone seller. So it's still very much claws out time.
Samsung's latest is the Galaxy S24. It's a typically big and bold effort that puts AI at its heart with some genuinely useful features powered by machine learning (as we found in our Galaxy S24 Ultra review). It has a bright and punchy picture that makes it a very good portable cinema too.
