Apple famously doesn't acknowledge what other phone makers are doing, so don't expect any comment from the company next week when Samsung shows off the new Galaxy S24 during the January 17 Galaxy Unpacked event. But Apple would do well to pay attention to some of the features Samsung is allegedly planning for its new phones.
That's because AI figures to be at the heart of the Galaxy S24 unveiling, with Samsung making features powered by artificial intelligence a centerpiece of what its new phones can do. And that puts Apple in a rather awkward position.
