
Samsung’s next big service initiative could be a significant push into cloud gaming. Similar to how users discover content on YouTube, Samsung's cloud gaming platform might look to make game discovery less cumbersome for users and publishers alike.
Speaking to Tom’s Guide in roundtable fashion adjacent to Samsung Unpacked 2023, Wonjin Lee, president and global head of the service business team at Samsung, identified cloud gaming as one of the company’s current priorities and opportunities for growth.