Samsung ad featuring woman running alone at 2am criticised as ‘naive’

A Samsung advertisement featuring a woman jogging alone at 2am has been criticised as “unrealistic” and insensitive.

The ad, titled Night Owls, which was promoting the Galaxy Watch4, Galaxy Buds 2 and Galaxy S22 phone, features a young woman running at 2am, with earbuds in, through dark streets and alleyways. At one point she runs past a man on a bike on a deserted bridge.

While the young woman is running, the voiceover says: “Sleep at night. Run faster. Push harder. Follow the herd. Not for me, I run on a different schedule: mine.”